Penciling the Perfect App

Brand is not a logo and a color palette. Brand is a perception shaped through interaction and emotion. The smartphone in your pocket is the epicenter of a brand revolution. In today's world, nearly all first time brand experiences involve your phone. Designers and clients are struggling to understand what it all means, the mobile space is being defined moment by moment.

Bottle Rocket doesn't just create apps, they create brand experiences. Bottle Rocket's Creative Director Michael Griffith and his creative team will be talking about the their work and approach to extending brands into the mobile space. They will demystify app building from simple pencil drawings to the shipped app.

In only 3 short years Bottle Rocket has quickly gained national attention and put three apps in the Apple iPad Hall of Fame. Bottle Rocket's portfolio includes great clients such as NPR, A&E, SPIN, BET, Discovery Channel, Bravo, Sony Music, National Geographic, TBS, TNT, ESPN, PBS, The Annoying Orange and others.

  • Date – Wednesday, March 7, 2012
  • Reception – 6:00 pm  |  Meeting – 7:00 pm
  • Location – Angelika Theater ()
  • Members – FREE  |  Non-Members – $20
  • Students – $10 (ID Required)

Comments

Corky Doolittle Said:

I am so disappointed I won't be able to attend tonight's presentation because it sounds like it will be fantastic! I'm wondering, will there be an app available? Or a webcast?
on Mar. 7, 2012

Lacy Barnett-Cagle Said:

What a fabulous presentation last night! Would it be possible to get a copy of Michael's presentation?
on Mar. 8, 2012

Michael Griffith Said:

Thanks, for the kind words Lacy! I had a blast. You can find the presentation here... http://prezi.com/zreo2l4p5klr/penciling-the-perfect-app/
on Mar. 16, 2012

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