Penciling the Perfect App
Brand is not a logo and a color palette. Brand is a perception shaped through interaction and emotion. The smartphone in your pocket is the epicenter of a brand revolution. In today's world, nearly all first time brand experiences involve your phone. Designers and clients are struggling to understand what it all means, the mobile space is being defined moment by moment.
Bottle Rocket doesn't just create apps, they create brand experiences. Bottle Rocket's Creative Director Michael Griffith and his creative team will be talking about the their work and approach to extending brands into the mobile space. They will demystify app building from simple pencil drawings to the shipped app.
In only 3 short years Bottle Rocket has quickly gained national attention and put three apps in the Apple iPad Hall of Fame. Bottle Rocket's portfolio includes great clients such as NPR, A&E, SPIN, BET, Discovery Channel, Bravo, Sony Music, National Geographic, TBS, TNT, ESPN, PBS, The Annoying Orange and others.
- Date – Wednesday, March 7, 2012
- Reception – 6:00 pm | Meeting – 7:00 pm
- Location – Angelika Theater ()
- Members – FREE | Non-Members – $20
- Students – $10 (ID Required)