Seductive Interaction Design: Creating playful, fun and effective user experiences

What makes something emotionally engaging? And is there a place for delight in digital business applications?

Find out during our May DSVC Working Lunch as we redesign a familiar business tool using ideas from behavioral economics, neuroscience and game mechanics.

During this "mini-workshop," speaker Stephen P. Anderson will guide you through specific examples of sites who’ve designed serendipity, arousal, rewards, and other seductive elements into their applications, especially during the post-signup period, when it’s so easy to lose people. He’ll demonstrate how to engage your users through a process of playful discovery, which is vital whether you make consumer applications or design for the corporate environment.

This lunch will be at a new location:

Bottle Rocket Apps
14643 Dallas Parkway, Suite 900
Dallas, Texas 75254

About Stephen P. Anderson 

Stephen is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. He’s also of the author of the book Seductive Interaction Design, which answers the question: "How do we get people to fall in love with our applications?”

Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers and UI developers. He’s designed Web applications for numerous technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. 

Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.

He frequently tweets as @stephenanderson and occasionally updates his web site (poetpainter.com)