Andy is a marketing strategist, past president of The DSVC, and founder of Slipher Marketing. As recent DSVC speaker and former board member, Butler Looney, notably said, "Designers need boundaries." Andy believes, as a full time strategist, this to be true. The most effective creative is focused, and therefore sells. Andy's strategies have helped a number of organizations and agencies propel their marketing activities to greater outcomes. He's a proponent of solid creative and stellar design to help dynamically and persuasively speak to customers, once a strategy has been adopted. Client experience: The Coca-Cola Company, Verizon Wireless, Procter & Gamble, Community Coffee, TXU, Jimmy Dean Foods, Gambrinus, XTO Energy among others.
Marketing strategy, brand strategy, leadership, listening, problem solving, writing, creative consulting, CRM, direct & database marketing, content strategy, strategic research methods, integrated marketing communications.
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Strategically reviving the Sweet 'n Low brand.
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