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casey's picture
Submitted by casey on Thu, 09/27/2007 - 7:37am.

In the Dallas Morning News this morning there is a story about the Cedar Hill Police Department going to the Cedar Hill High School for a FREE logo.

Read the article.

Mr Bruno, the art teacher for the school said, "I stressed to kids how NEAT to would be to see the design for the next five or 10 years."

Wow, now that will get you going, The word "neat", is it the new "well-designed" catch word?

Sgt. Charles Woods said that by thinking outside the realm of Professional designers the department has been rewarded with more than 150 suggestions, FREE of CHARGE.
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I think this is a good exercise for the local high school to participate in the community on a local level in some capacity.

This demonstrates the continued effort of designers to change the minds of some businesses the value of what we do.

Free logo contest in our community again.

What do you think?

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mark's picture

and a set of ginsu knives with 3 easy payments

why does this smell like the deep ellum logo contest of several years back?

I am starting to think next time our company needs something, as important as our identity, we should just ask all our customers to whip up some designs in paint, and submit them. Based on this type of thinking, heck, why can't everything just be free?

I wonder how communication became valued at such low levels... can we blame it on perhaps technology? Oh, neat-o, you have a computer? YOU'RE A DESIGNER. :O

Mark

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griff's picture

I don't like it, unless my logo wins

We have seen this before, and honestly I could argue both sides. It is interesting to look at the evolution of this issue. The internet has pushed it to a new level. There are many companies making big money off of consumer generated content. Quite often the contributor gets nothing more that a tip of the hat. Two simple examples; (1) http://shirt.woot.com/ encourages people to contribute daily shirt designs that they then sell. (2) YouTube completely depends on people uploading personal and often times copyrighted material then they sell advertising on top of that!
So does that make YouTube evil? I don't know. Does the service provided, the ability to easily publish or the chance to claim your 15 minutes of internet fame make the trade fair? I still don't know, but watching a gnarly skate board wipe outs or a father taking a football the crotch keeps me tuned in to YouTube more than I should be.
Oh, one more example, last years Super Bowl had 3 consumer generated ads. I bet we see a lot more of this before we see less. It is a different world and maybe that is ok.

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administrator's picture

OK, different world... good.

Does that mean the bug guy should work on our sales team pitch for customers?

Not sure, but this just reeks of lack of appreciation for good communication.

I see the good of letting the power to the people concept, but when it comes to important marketing aspects, such as your identity, that seems to be on another level.

Lets be real too, those consumer generated ads were heavily tweeked by the agency to keep everything in-line (read, keeping the account).

Thanks for the post griff, love that icon btw!

Mark

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griff's picture

Usually, you get what you pay for

I agree, i think your bit about appreciation is key. Unfortunately, that appreciation does not come untill a lesson is learned. Usually with this kind of thing, you end up getting what you paid for. And if you are not paying, you will rarely get the strategy and conceptual tied to the design.

Oh, and the icon is the best photo i could dig up of myself.

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