When I think "western," I think weathered and aged. You should try to add some distress to the type treatment.

You also have plenty of detail on the Baron's face, but his ear is missing. There is no variation in line thickness on his collar either, so it looks out of place when compared to the various strokes on his face.

You also have a drop shadow on the text treatment that isn't consistent. The drop shadow on the "n" in "Baron" should be down and to the left,not directly below.

It is always a bit hard to critique without some context. What is the product, What type of image is the client trying to portray, who is target audience?

A few surface level thoughts...
- whenever using a human face in design it becomes the primary focus. In this case it steals the emphasis from the company name. Maybe a silhouette could work, but it will dramatically change the look.
- remember how a logo might be used. On the side of a building, on a biz card, embroidered on a golf shirt, on a web site, etc. The detail in the face may be lost in some forms.
- The kerning between "O" and "N" in baron needs to be tightened (i know, pi cky, picky!)
- The colors work well (both with the western theme and steak)
- I like the hierarchical balance between the "cattle Baron" and "steaks"

Nice work, best of luck!

What a great idea to post some of your work on here and let us give some feedback.

It is kind of difficult to give feedback without knowing more of the background, but I'll give you my first impression. Being a steak client, I felt that STEAKS is getting lost. I'm guessing that the client just really wants his name big, but you could make STEAKS look just as appealing.

I agree with all of the type treatment comments made previously. I really like the idea of using some distressed type, just don't over do it. Here is a link I found on Adobe Creative Suite Podcasts that shows you a great way to achieve that look using Illustrator.
http://creativesuitepodcast.com/index.php?post_id=188095