Marketing Coordinator

Effective implementation of the marketing, advertising and promotional activities of the organization.
Assist Vice President of Marketing in the implementation of strategic marketing plans and integrated individual marketing campaigns with a focus on company event management.

Events

• Co-coordinate logistics of special client events (including DSA Conference, VideoPlus University, workshops and corporate events).
• Develop project work plans, track and monitor project progress.
• Attend and coordinate event activities on-site where applicable.
• Identify key goals, objectives, or outcome of the specific event.
• Identify audience and appropriate media.
• Effectively manage resources (people, time and budget).
• Identify and develop relationships with vendors & suppliers.
• Manages event budget.
• Develops and implements event communications schedule and content.

Collateral

• Identify key goals, objectives, or outcome of the marketing material.
• Develops marketing materials, plan and ensure that all materials effectively sell VP product / service.
• Coordinate the design, production, and writing of marketing material.
• Teaches, trains and coaches staff on effective use of marketing materials, new material release, and where appropriate measurement.
• Understands and uses marketing material production processes.
• Ability to use basic graphic design terminology, layout and design standards.
• Develop understanding of VP’s business, marketing materials and business jargon, the unique point of difference and our products / services.
• Manage allocation of resources and budget for producing marketing material.
• Assist with concept development and layout for design of marketing material.
• Manages marketing material budget and inventory.
• Tracks and measures the effectiveness of marketing materials
• Understands and uses communication theory, demographic and psychographic data, and the psychology of buying.
• Measures the return on investment (ROI); marketing materials, product / service modification(s) using measurement documentation procedures.

 
Other

• Maintain VideoPlus website.
• Maintain internal sales material distribution site.
• Develop and maintain ad hoc client communications.
• Prepares and formats reports using data gathering techniques and established tracking standards.

Job Requirements:

• Marketing or business-related degree or equivalent professional experience
• Experience in all aspects of maintaining marketing strategies.
• Technical marketing skills.
• Proven experience in customer and market research.
• Relevant product and industry knowledge.
• Special events marketing experience.
• Experience with relevant software applications – MS Word, Excel, PowerPoint.
• Basic design skills a plus.

How To Apply:

Please respond by sending a cover letter, your Resume and salary requirements to ctaylor@videoplus.com.
VideoPlus is an EOE with great benefits and a casual work environment.