Digital Marketing Specialist
March 8th, 2018


Job Description

Responsible for development, implementation and management of B2B and B2C digital marketing strategies for Aegis Therapies to help increase brand awareness and drive sales for all services lines.

Job Responsibilities

• Ability to create, implement and manage digital marketing plans designed to support company business objectives • Ongoing development of B2C/B2B digital marketing strategies including budget recommendations and ROI tracking • Identify and continuously evaluate target audiences and understand their wants, needs and motivation • Review and report on website analytics using Google Analytics platform and implement strategies for increased engagement and traffic • Review and report on website analytics to help determine relevant/desired content • Work with Director of Communications to develop plans for content development and implementation based on website analytics and interests of our customers • Continually analyze websites for SEO recommendations and coordinate/implement updates • Maintain company websites Content Management Systems (CMS), including posting blogs, updating resources, webinar information, meta data, etc. • Support the development and implementation of digital ad campaigns for all service offerings (e.g. general brand awareness and retail outpatient) • Creation of digital ad campaigns, (e.g. native/pay-per-click (PPC)) to promote outpatient clinics with ROI tracking measures in place • Development and implementation of digital strategies for reaching new B2C target audience, including, native advertising, pay-per-click (PPC) ad campaigns and social media ads • Managing retail outpatient online presence, including implementation of pre-sell launch plan and Facebook post management • Understand/follow web trends and provide insights and recommendations to the team • Assist the Director of Communications in developing email communications and social media posts as needed • Optimize CRM for enhanced marketing opportunities, including lead and ROI tracking • Ensure integration of email communications through company CRM to assist with lead generation • Complete other research, writing, and media projects as assigned

Job Qualifications

• Bachelor’s degree in Business Management, Marketing or Advertising • Minimum of 1-3 years of on the job experience as a brand communicator, strategist and or digital marketing and social media specialist. Experience within the healthcare industry is preferred but not required • Familiarity with Adobe Creative Suite is preferred but not required • Must be able to travel up to 10% of time, if needed • Must be capable of maintaining regular attendance

How to Apply

Email your resume to or visit and click the "apply" button at the bottom of the page.

Email  Phone 972-372-6781

Posted By
Cathy Berry

Aegis Therapies® is a national contract rehabilitation and wellness company providing physical, occupational and speech-language therapy across the continuum of care. We provide inpatient and outpatient rehabilitation services to help our patients return to the activities they love.


Frisco, TX

Job Type