Responsible for developing and coordinating communications for public outreach, programs, activities, and special events for the department, including production, maintenance, and delivery of print and digital media, as well as attending programs and special events, in manner that promotes a positive and consistent image of the City, that is in line with the goals and values of the City of Denton goals and objectives and the City’s strategic plan.
Serves as communications, marketing, public information, and outreach consultant for PARD
Researches, plans, writes, edits, and proofreads copy for PARD digital and print communications, including both internal and external communications
Writes engaging and informative copy for press releases, storytelling, newsletters, and other advertising, informational, and instructional pieces with professional skill and meeting City organizational standards for writing, style, and grammar
Assists implementing the PARD, Water Works Park and Civic Center marketing and communications plan to promote the City and PARD mission, programs, events, and brand.
Creates and implements production schedule for multi-media campaigns within budget
Assists with design, copy and creation of print and digital communications such as the PLAY guide, brochures, posters, fliers, advertisements, etc. within production deadlines
Assists staff to create and manage outreach efforts at special events, trade shows, and other educational meetings, including informational booth, displays and other related materials
Maintains up-to-date information for PARD webpages and websites in text and graphics
Manages social media presence on various social media channels
Designs and orders promotional inventory for events, programs, and public outreach
Prepares reports, performance measures, and other illustrative materials, factual and/or statistical, as required or requested to evaluate the effectiveness of marketing strategies and initiatives.
Attends classes, workshops, and meetings to keep up with current trends and opportunities in public information, communication, marketing, and public education
Represents the City of Denton in various professional organizations, and external or internal committees as assigned
Assists divisions with budget development for marketing and outreach programs
Communicates effectively to diverse audiences and seeks creative and up-to-date methods for reaching all potential populations affected by PARD programs
Exhibits leadership, initiative, and creativity in execution of individual projects and building partnerships with team members, external contacts, and internal departments to support integrated public education and marketing communications efforts
Displays an ability to maintain regular and punctual attendance and consistent ability to meet deadlines
Work nights or weekends for special events and speaking engagements, as needed
Bachelor’s degree in Communications, Marketing, Journalism, English, or related field PLUS four years of experience in communications, marketing, or public outreach field with extensive written and verbal communication
Associates Degree with six years of experience in communications, marketing, or public outreach field with extensive written and verbal communication
Ability to communicate effectively both verbally and in writing, with strong presentation skills
Ability to form and maintain effective relationships with coworkers and customers
Ability to maintain regular and punctual attendance
Ability to perform all job duties in a manner that is consistent with the City of Denton’s mission to be a leader among cities in delivering outstanding quality services and products through citizen involvement, innovation and efficient use of resources
Proficient in written content development, creative writing, editing, and proofreading
Proficient skill in the use of Microsoft Word, Excel, and PowerPoint
Proficient skill in the use of Adobe CS publishing and design applications
Organizes ideas clearly.
Speaks logically so others can follow the reasoning.
Uses appropriate grammar and vocabulary that do not detract from credibility.
Listens attentively to people’s ideas and concerns and paraphrases to ensure understanding.
Interpersonal Skills and Effectiveness
Builds successful, collaborative, genial, and trusting relationships that contribute to personal effectiveness and the effectiveness of the work team.
Establishes good internal and external customer relations and can come to workable solutions to service challenges by using the Consultation, Adaptation, and Mobilization (CAM) model.
Uses initiative to take empowered action to solve routine problems within policy guidelines and seeks creative solutions for non-routine challenges.
Effectively handles several problems or tasks at once and remains calm in stressful situations.
Thinks beyond the immediate issue to look at root cause of behavior/issue.
Uses good judgment in sharing information and maintaining confidentiality.
Resolves a problem in a systematic, step-by-step way.
Uses past experiences to quickly evaluate situations where information may be incomplete or unclear.
Anticipates the implications and consequences of situations and takes appropriate action to be prepared for possible contingencies.