The Creative Director is responsible for the creative direction of projects across a wide variety of media including print, digital, web and video and has an excellent sense of design and the role it plays in brand positioning and strategy is essential. As a brand champion and the University's chief visual storyteller, the Creative Director is responsible for the overall quality of creative work and drives the creative vision and direct execution of all forms of media. This role combines managerial responsibility — inspiring and motivating a team of creative professionals to continuously take their work to the next level — with big ideas and hands-on creative work.
Duties and Essential Job Functions:
- Collaborates with cross departmental team members and university stakeholders to create impactful brand experiences and scalable design system across all university assets.
- Translates institutional and unit objectives into actionable creative strategies.
- Brings design, digital, editorial and imagery together to create distinctive brand and sub-brand experiences that impact diverse audiences across traditional and emerging media channels.
- Leads cross disciplinary teams with expertise in writing, design and photography/videography to develop forward thinking creative strategies and solutions that advance institutional priorities related to awareness, recruitment and fundraising.
- Promotes brand awareness.
- Creates cohesion of creative assets in support of the University's missions, vision, strategies and key initiatives.
- Ensures alignment of and compliance with the University's visual identity guidelines across the entire community.
- Helps internal stakeholders think strategically about audiences, objectives and channels in order to produce deliverables that effectively address marketing challenges.
- Functions in a hands-on, dual capacity as lead designer, but also reviews and approves all other creative work, as well.
- Trains, develops and provides performance feedback to direct reports.
- Manages contract resources, including freelance graphic designers, photographers, videographers, copywriters and other creative service providers, to ensure that work is of the highest quality.
- Performs other related duties as assigned.
Required Education and Experience:
- Bachelor's degree in art, graphic design, digital media, marketing, communication or related field.
- 5 plus years of related experience with at least 3 years of experience in a creative management role as an art director, creative director, lead designer or similar role.
- A comprehensive portfolio that demonstrates a proven record of outstanding design.
Preferred Education and Experience:
- Higher education marketing and/or creative agency experience.
Required Licensure/Certification/Specialized Training:
Preferred Licensure/Certification/Specialized Training:
Knowledge, Skills & Abilities:
- Knowledge of the difference between brand and visual identity.
- Proficient in copywriting and/or editing.
- Proficient in video production and web development processes.
- Expert-level skill in Photoshop, Illustrator and InDesign, as well as other programs in the Adobe Creative Suite.
- Proficient in photo, video and art direction.
- Ability to drive creative processes from concept to completion.
- Ability to balance multiple high demand projects at a time.
- Ability to lead, manage and organize self and others.
- Ability to work in various creative mediums: print, digital, broadcast, etc.
- Ability to identify and incorporate industry best pest practices and trends.
- Ability to manage own portfolio of work while managing and motivating creative staff.
- Ability to deliver quality work under deadlines.
Physical Requirements (With or Without Accommodations):
- Visual acuity to read information from computer screens, forms and other printed materials and information.
- Able to speak (enunciate) clearly in conversation and general communication.
- Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
- Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
- Lifting and moving objects and equipment up to 10 lbs.
- Must be able to travel across campus.
- Subject to schedule changes and/or variable work hours.
- There are no harmful environmental conditions present for this job.
- The noise level in this work environment is usually moderate.
For more information and to apply:
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.