Digital Marketing Specialist
September 22nd, 2022


Job Description

The Digital Marketing Specialist is responsible for creating and executing a digital and social strategy that delivers specific marketing, business, and consumer objectives in support of the overall marketing plan and retail Taproom marketing plan for Four Corners Brewing Company (¡FCBC!). As a cross-functional voice, the Digital Marketing Specialist works effectively across disciplines and develops and sustains strong and productive relationships with external partners to execute brand strategies.


Job Responsibilities

Responsibilities

  • Develop, implement, and manage our social media strategy, calendar and performance analytics

  • Lead Community Management of ¡FCBC! Brand daily

    • Ensure brand voice and standards are consistently preserved and maintained across all points of digital engagement (organic social + website)

    • Oversee and develop further support for our customer reviews on social media sites and represent the voice of the consumers and shoppers

    • Respond to customer reviews and comments on social sites

  • Creation and management of content to be used across organic digital touchpoints using both internal and external resources

  • Maintain accurate business and brand information in third-party and support databases including but not limited to Untappd, Beer Advocate, RateBeer, Single Platform, Yelp!, Google, and more

  • Maintain constant and concise communication of assigned marketing-related programming with internal and external partners

  • Maintain organized digital assets that are easily accessed including brand imagery, copy, promotional pieces, photography, video, and more

  • Assist in creation and execution of media and creative strategy for paid digital media

  • Attend major events (on nights and weekends) for the purpose of documenting via photography and video where required


Job Qualifications

Key Success Factors

  • Extreme proficiency with Mac and PC based computing systems.

  • Experience writing and evaluating advertising copy

  • Proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and Acrobat

  • Clear understanding of digital file standards and practices, including resolution, web standards, file types and strengths, color management, and file management

  • Ability to prepare files for digital media considering application, file size, viewership, and brand standards

  • Photography and video skills and ability to batch edit photography and footage

  • Understanding with Adobe Premier and/or comparable video editing software

  • Strong personal and professional organizational skills

  • Excellent oral and written communication skills

  • Bi-lingual (English/Spanish) strongly preferred

 

Minimum Qualifications

  • 2+ year of experience in social media and digital content and development

  • Degree in either marketing, communications, advertising, or business

  • Strong communications and interpersonal skills

  • Works effectively cross functionally

  • Excellent project management and planning skills

  • Skilled at presenting to a wide variety of audiences, from small groups to large

  • Deep curiosity and understanding of the consumer

  • Understanding of P&L and budget management


How to Apply

Please submit your cover letter, résumé, and link to social media accounts you manage to: fcbcbeer@gmail.com




Additional Information

Physical Requirements/Work Environment

  • The employee frequently is required to sit or stand for long periods of time 

  • The employee is occasionally required to lift and/or move objects up to 50 pounds. 

  • Mostly office environment. However, working conditions at an event may require the employee to be outside for extended periods of time 

  • Occasional nights, weekends, and long hours may be required, particularly when working an event 

  • Travel Required: up to 20%

 

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

Posted By
Cristi Brinkman

Four Corners Brewing Co. Company SummaryOur journey began in Dallas, Texas and has taken us from beer enthusiasts to home brewers to establishing Four Corners® Brewing Co. in 2012. Since then, ¡FCBC! has risen to become one of the top 10 brewers in Texas. We are dedicated to individuals who artfully craft their life’s journey and uniquely express their joy to the world. Since our inception, our company has been focused on defining and cultivating our unique brand territory and loyal audience.Four Corners brewing Co is a subsidiary of Constellation Brands Inc.

URL
http://fcbrewing.com

Location
Dallas, TX

Job Type
Full-time