The Digital Marketing Specialist is responsible for creating and executing a digital and social strategy that delivers specific marketing, business, and consumer objectives in support of the overall marketing plan and retail Taproom marketing plan for Four Corners Brewing Company (¡FCBC!). As a cross-functional voice, the Digital Marketing Specialist works effectively across disciplines and develops and sustains strong and productive relationships with external partners to execute brand strategies.
Develop, implement, and manage our social media strategy, calendar and performance analytics
Lead Community Management of ¡FCBC! Brand daily
Ensure brand voice and standards are consistently preserved and maintained across all points of digital engagement (organic social + website)
Oversee and develop further support for our customer reviews on social media sites and represent the voice of the consumers and shoppers
Respond to customer reviews and comments on social sites
Creation and management of content to be used across organic digital touchpoints using both internal and external resources
Maintain accurate business and brand information in third-party and support databases including but not limited to Untappd, Beer Advocate, RateBeer, Single Platform, Yelp!, Google, and more
Maintain constant and concise communication of assigned marketing-related programming with internal and external partners
Maintain organized digital assets that are easily accessed including brand imagery, copy, promotional pieces, photography, video, and more
Assist in creation and execution of media and creative strategy for paid digital media
Attend major events (on nights and weekends) for the purpose of documenting via photography and video where required
Key Success Factors
Extreme proficiency with Mac and PC based computing systems.
Experience writing and evaluating advertising copy
Proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and Acrobat
Clear understanding of digital file standards and practices, including resolution, web standards, file types and strengths, color management, and file management
Ability to prepare files for digital media considering application, file size, viewership, and brand standards
Photography and video skills and ability to batch edit photography and footage
Understanding with Adobe Premier and/or comparable video editing software
Strong personal and professional organizational skills
Excellent oral and written communication skills
Bi-lingual (English/Spanish) strongly preferred
2+ year of experience in social media and digital content and development
Degree in either marketing, communications, advertising, or business
Strong communications and interpersonal skills
Works effectively cross functionally
Excellent project management and planning skills
Skilled at presenting to a wide variety of audiences, from small groups to large
Deep curiosity and understanding of the consumer
Understanding of P&L and budget management
Please submit your cover letter, résumé, and link to social media accounts you manage to: email@example.com
Physical Requirements/Work Environment
The employee frequently is required to sit or stand for long periods of time
The employee is occasionally required to lift and/or move objects up to 50 pounds.
Mostly office environment. However, working conditions at an event may require the employee to be outside for extended periods of time
Occasional nights, weekends, and long hours may be required, particularly when working an event
Travel Required: up to 20%
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
Four Corners Brewing Co. Company SummaryOur journey began in Dallas, Texas and has taken us from beer enthusiasts to home brewers to establishing Four Corners® Brewing Co. in 2012. Since then, ¡FCBC! has risen to become one of the top 10 brewers in Texas. We are dedicated to individuals who artfully craft their life’s journey and uniquely express their joy to the world. Since our inception, our company has been focused on defining and cultivating our unique brand territory and loyal audience.Four Corners brewing Co is a subsidiary of Constellation Brands Inc.