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About Me
After successfully selling his first advertising agency, Michael founded Tidal Wave with the idea that uncoordinated marketing efforts are like drops in the ocean, falling endlessly on an already numb audience. But add an integrated strategy and thoughtful execution?and you get an unstoppable force. Fifteen years in the industry, lecturing at numerous Universities, and scores of advertising awards help give credence that not only does this dogma work, it works well. Michael?s career spans 200 clients including The Home Depot, SMU, 7 Eleven, CompUSA, and BP, and he has worked at a handful of agencies including The Richards Group.

My work at a glance