Gus is 70kft’s founding principal and oversees creative and branding. 70kft has a speciality in cloud computing and IT infrastructure, with experience with leading brands like Verizon/Terremark, Hewlett Packard and VMware.
Throughout his career, Gus has championed pushing Integrated Marketing Communications (IMC) from buzzword to reality. He emphasizes the importance of seeking a deep understanding of each client’s business, audience and competition, prior to beginning the creative process. This inspired the agency’s name and philosophy – starting each project from far above, understanding the landscape, obstacles and opportunities, and then appropriately positioning the right solutions.
His work has been recognized by a number of publications and organizations, including Adobe (formerly Macromedia), Architectural Digest, Communication Arts, The Dallas Society of Visual Communications, Graphis, as well as both the London and New York Flash Film Festival.