Location: Dallas, Texas (near Uptown area)
Reports into: Marketing Team
The role of Copywriter will be responsible for creating digital and print content for rewardStyle customers including but not limited to training & education, thought leadership, industry strategy papers, blog posts, email subject lines and body copy, conference titles & descriptions, social media posts, consumer messaging, taglines, brand positioning and propositions, etc. This role is key for expanding rewardStyle’s creative team to further increase customer interaction and performance.
The candidate will be highly investigative and full of new ideas, ready to own the development and maintenance of the master content calendar. S/He will remain current on today’s trends, best editorial practices, industry insight and communication vehicles for consumption. This role requires strong written, verbal, and listening skills as well as an extreme attention to detail and thoughtfulness. Proven experience creating strategic online content and a true understanding of how to encourage customers to ENGAGE with our brand is a must.
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What's in it for you?
Since 2011, rewardStyle has fueled the arrival of a new influence on the retail industry: professional content creators. By providing the innovative technologies, strategic growth consultancy and partnerships necessary to empower a global network of 40,000 premium lifestyle content creators and 4,500 retailers, rewardStyle is making a tangible impact on global e-commerce sales. In 2018 alone, rewardStyle Influencers drove more than $1 billion in online retail sales to our brand partners. LIKEtoKNOW.it, rewardStyle's consumer-facing shopping platform which makes thousands of pieces of original influencer content actionable each day for millions of consumers worldwide, was launched in 2014. In March 2017, the game-changing LIKEtoKNOW.it app was launched, featuring a proprietary technology that allows consumers to instantly shop their screenshots of influencer-created imagery anywhere they discover it across social media and the mobile web. Only 9 months after launching, the LIKEtoKNOW.it app hit 1 million registered users, outpacing the launch-year user acquisition rate of some of today's most popular content discovery apps.Honored as one of the 50 Most Innovative Companies in the World by Fast Company, rewardStyle has redirected the lifestyle publishing industry and contributed to the professionalization and financial independence of thousands of influencers worldwide, enabling them to earn meaningful revenue on their digital content and ultimately empowering them to grow their small businesses into internationally-recognized brands.