Kendall Mason is the Director of Marketing for New Benefits. She joined New Benefits in 2011 as Marketing Strategist, and then was promoted to Marketing & Communications Manager, where she fostered relationships with clients and implemented unique marketing strategies to drive new business. Having a passion for music, she left New Benefits to pursue music marketing at Music Audience Exchange where she negotiated artist contracts and developed content for several of the most recognizable consumer brands including Coors Light, Ford, McDonald's and Jack Daniel's.
As Director of Marketing at New Benefits, she oversees the creative direction and marketing strategy for New Benefits and its brands. She spearheads innovative and impactful marketing initiatives to create awareness and demand for New Benefits' products and services, while reinforcing the strength and longevity of the New Benefits brand.