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About Me

Hello! My name is Nicole Smith, and I’m an Art Director/Designer based in Dallas. I grew up in San Antonio and lived there until moving to Fort Worth to attend Texas Christian University (TCU). After earning my BFA in Graphic Design, I continued to hone my skills while working at a variety of places – both agency and corporate. I’ve worked on accounts such as Tyson, Nikon, Polaroid, Firestone, Reserve America,, Essilor of America, Wright Brand Bacon, and Acme Brick. I’ve also worked on numerous hotel accounts from around the world, and in many different languages. When I am not designing, I can be found training for marathons, offshore fishing, country dancing, traveling, eating Mexican food, or attending gallery openings.


Adobe CS6/CC InDesign, Illustrator, Photoshop, Dreamweaver, Flash, Sketch, Bridge, Acrobat; Microsoft Word, PowerPoint, Excel, Keynote, WordPress, Basecamp, Jira, Salesforce, and Agile workflow. Illustration, Hand-Lettering, Print/Digital/Web Design, Typography, Art/Creative Direction, Photography.

Current font fetish

all hand-rendered lettering

My work at a glance