About Me

 

I'm a Senior Art Director developing insight-driven campaigns, visual identities, and brand experiences for iconic consumer brands and bring ideas to life across social, digital, retail, and integrated marketing channels. I have a record of bringing culturally relevant creative and strategy to every project, actually answering the brief, delivering for business needs, and building trusting relationships with clients.

I started my career as an Industrial Designer (you know, designing physical products) at Benefit Cosmetics and bring those analytical skills, design thinking, and storytelling chops into life as a strategic creative. I've got hands on skills like glass-blowing, woodworking, and sculpting as well as some seriously nerdy knowledge about manufacturing. I learned I love to teach when I was teaching adults crafts live online with Micheal's stores. My background in human-centric design and love of genuine connection informs my current work no matter the brand or brief.

Dream Project

I adore food, beverages, beauty -the little pleasures everyone can enjoy. CPG is such a fun challenge, super saturated markets, at times identical products with their competitors, in trend driven industries. Being able to build stories, identities and experiences that resonate with people and become beloved part of their lives is the best job ever.