UNBOXING THE TOY BOX: How to Create In-House Boundary-Pushing Branding and Packaging In-House

Do you remember your first Mattel toy? Was it a Barbie, or, maybe a Hot Wheels? Most of us have childhood memories involving Mattel toys. This play-minded session will cover what it’s like to create branding and packaging for an iconic American Toy Company. Traditions are hard to break and it can be difficult to push through “conventional thinking” to take risks. But it is best-in-class creative that can move the needle.

What to expect

Cost: FREE for Members, $20 for Non-Members, $10 for Students
Mingle: 6:00 p.m.
Presentation: 7:00 p.m.