Front End Web Developer/Designer
June 28th, 2018


Job Description

The Web Specialist (Front End Web Developer/Designer) supports the marketing plan for the University in alignment with Development and External Affairs goals and SMU’s strategic plan. 

The Front-End developer reports to the Director Digital Marketing and creates online solutions that help the University overall – and Development and External Affairs specifically – generate revenue and strengthen relationships with key audiences. Responsibilities include creating websites, emails and interactive online experiences that successfully engage alumni, donors, parents, prospective students and other 

Job Responsibilities

  • Development: Work with the department’s leadership to develop websites and other communications for priority DEA clients.  Work with external vendors and internal staff to maintain and improve an online alumni community.  Collaborate effectively with designers, photographers, and writers.  Develop websites that build interest, deliver clear calls to action, encourage participation and respect audiences communication preferences.  Apply knowledge and metrics about audiences technology preferences and devices to make decisions about formatting and delivery requirements for websites and other communications.  Keep leadership informed about activity, progress, and decisions relevant to SMU websites and  other communications.  Collaborate on planning and developing improvements and added features for the existing SMU website and school websites.  Consistently apply and reinforce the SMU brand on all projects.  Create websites for clients beyond DEA as needed, focusing on delivering self-service features that they can use without ongoing support from the central Marketing team.  

  • UX/UI Design: Create web and email marketing campaigns that build interest, deliver clear calls to action and respect audiences communication preferences. Work with development and design teams to gather requirements based on both technical and UX/UI needs. Work with design team to translate Photoshop and Illustrator design files to HTML/CSS/JavaScript. 
  • Draw on creativity and metrics to create and build HTML email templates that achieve high open and click-through rates.  Apply knowledge and metrics about audiences' computers, devices, and email readers to make decisions about email formatting and delivery requirements. Create email campaigns for clients beyond DEA as needed, focusing on delivering self-service templates that they can use without ongoing support.
  • Web production and maintenance:  Update websites and content as assigned, particularly the SMU homepage, Giving, Alumni, Administration, DEA, Facts and others.  Produce websites based on templates and designs provided by other team members.  Work with DEA team to integrate giving and Alumni websites into a common experience for constituents.  Proactively suggest changes and updates as staff and information change.  Maintain knowledge of best practices and new technologies and proactively share recommendations based on that knowledge.




Job Qualifications

Education and Experience:

Bachelor’s degree is required.

A minimum of three years’ of work experience in web applications and programming languages and responsive design development is required. 

Experience working with responsive design templates for email marketing is also required. 

Experience working in a fast-paced team environment with multiple deadlines preferred.

Knowledge, Skills and Abilities:

 The ideal candidate will thrive in a work environment that requires strong problem-solving skills and independent self-direction, coupled with an aptitude for team collaboration and open communication.

Candidates must demonstrate strong communication and interpersonal skills with the ability to build strong relationships with teammates and internal stakeholders for successful cross-departmental project work. 

Candidate must possess strong organizational, planning and time-management skills with the ability to proactively manage multiple priorities. Must also demonstrate a strong attention to detail. A strong customer service orientation and project management skills are essential.

A strong working knowledge of HTML5, CSS3, ASP, Javascript and XSLT/XML, and PHP is required. Familiarity with cross-platform and cross-browser issues is also required. Familiarity with CMS such as Sitecore is preferred. 

Knowledge of Microsoft Office and Dreamweaver software is required. Experience with databases, online survey tools, VBScript, Sharepoint and Blackbaud is preferred.


Physical/Environmental Demands:


  • Sit for long periods of time.


Deadline to Apply:

July 16, 2018

EEO Statement:

SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601,  

How to Apply

Please apply online at: or

Posted By
Erica Velasquez

A nationally ranked private university with seven degree-granting schools, SMU is a distinguished center for teaching and research located near the heart of Dallas. SMU's 11,000 students benefit from small classes, research opportunities, leadership development, international study and innovative programs. The University is strengthened by its partnership with the Dallas region, a global center of commerce and culture. SMU students, faculty and alumni are changing the worldthrough their chosen fields, civic engagement and service to society.


Dallas, TX

Job Type