Digitial Marketing Manager
August 31st, 2020


Job Description

The Digital Marketing Manager will support the Director of Communications in fulfilling the parish’s commitments and calling to tell a brand story, through creative, accurate, and thoughtful content and design across platforms to drive parishioner and prospect engagement. Duties for these roles are outlined below:

The Digital Marketing Manager will administer social media accounts, enhance brand online, increase exposure, and manage engagement through Church of the Incarnation’s various digital platforms.

The candidate needs to be able to communicate with people in different engagement stages and mood dispositions and with varying degrees technology experience. The candidate needs to be highly organized and able to manage multiple requests, effectively coordinating with different departments to organize campaign launches, while still pushing launches and growth initiatives of his/her own.

This person also serves as the "traffic director,” understanding where a follower's question or comment is coming from, addressing it appropriately, and providing a course of action or solution – with grace. To successfully communicate with followers, they should be intimately familiar with the Church of the Incarnation brand, mission, growth opportunities, events, and worship services. Traffic direction and community management takes work, including asking questions to seed discussions and removing people who spam or otherwise detract from the community.

As a facilitator, the manager should ask relevant and thought-provoking questions in an engaging way. The Digital Marketing Manager sets the tone for the community, being present, enforcing community guidelines, and sometimes even removing members or deleting posts when appropriate.

The Digital Marketing Manager will be responsible for developing and administering social media content that is designed to engage users and create an interactive relationship between consumers and the church, often creating original text, graphics, and video content, managing and scheduling posts, and responding to followers. The Digital Marketing Manager manages our church’s image in a cohesive way to achieve set goals. 

 


Job Responsibilities

  • 2-3 years of social media and digital platform management experience
  • Bachelor's degree – preferably in related field 
  • Professional certification in Google Analytics strongly preferred
  • Proficient using multi-social scheduling and posting programs 
  • Strong computer skills using Microsoft Office and Adobe Suite (particularly Photoshop, InDesign, Illustrator, and Premiere) 
  • Basic Photography and Videography knowledge and skills
  • Experience with digital platforms such as Constant Contact, JotForm, EventBrite, Vimeo, Stripe, and Wordpress
  • Experience with CRM platforms such as FellowshipOne and its subsidiaries 
  • General knowledge of Search Engine Optimization and internet ranking for web content
  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
  • Knowledge of Facebook's and Instagram advertising platform is required

Job Qualifications

  • 2-3 years of social media and digital platform management experience
  • Bachelor's degree – preferably in related field 
  • Professional certification in Google Analytics strongly preferred
  • Proficient using multi-social scheduling and posting programs 
  • Strong computer skills using Microsoft Office and Adobe Suite (particularly Photoshop, InDesign, Illustrator, and Premiere) 
  • Basic Photography and Videography knowledge and skills
  • Experience with digital platforms such as Constant Contact, JotForm, EventBrite, Vimeo, Stripe, and Wordpress
  • Experience with CRM platforms such as FellowshipOne and its subsidiaries 
  • General knowledge of Search Engine Optimization and internet ranking for web content
  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
  • Knowledge of Facebook's and Instagram advertising platform is required
  • Adaptability
  • Creativity
  • Resourcefulness - ability to troubleshoot
  • Exceptional multi-tasking skills
  • Excellent communication skills
  • Analytical skills
  • Able to explain complex analytical data in an understandable way
  • Strong problem solving skills
  • Hands on experience in content management
  • Ability to deliver creative content (text, image and video)
  • Firm but empathetic

How to Apply

Please email resume and cover letter to Jennifer LeBlanc, COO:  jleblanc@incarnation.org



Email jleblanc@incarnation.org  Phone 214-521-5101

Posted By
Jennifer LeBlanc

Church of the Incarnation is a resource-sized parish located just north of downtown Dallas in Uptown and is committed to worshipping God in the Great Tradition of the Church, growing in faith, serving the poor, and developing leaders for the renewal of the Church locally and around the world. The parish has 9 in-person worship services on Sundays, 2 online, 11 weekday services, and opened a second campus in 2019. With an operating budget of nearly $6.5 million, Incarnation is well-positioned to serve the needs of others in the community and still require the innovation and creativity to introduce and reinforce the message of the Gospel to an ever-changing world in desperate need of it. While Incarnation is operated like a business, it is a family. Every team member works hard, understanding that his/her contribution impacts the whole. It is a fast-pace, collaborative environment with high expectations because we believe the work we do is the most important work there is to do. 

URL
http://incarnation.org

Location
Dallas, TX

Job Type
Full-time