Content Manager
December 23rd, 2020

ADVERTISING BRANDING COLLATERAL DESIGN COPYWRITING JOURNALISM VIDEO EDITING VIDEO PRODUCTION WRITING


Job Description

Looking for the nerd/superstar that is going to drive the growth and image of The Arrangement. 

1.  Love of writing is a #1 criteria with the emphasis on clean communication seeking communion with the world.  

2.  Skilled at editing.  Company will use existing employee to produce textual and video content (insourcing) to take raw material of a "5" to a "9" or better.  

3.  Excellent interview skills:  Insourcing subject matter and how to sit down and ask the right questions

4.  Embrace social media - live, eat, breathe.

5.  Good video editing skills.  producing a heavy amount of content while utilizing employees

6.  You are extremely likable, inspiring others to be happier than before they met you.

7.  You get what makes folks "tick" the inner motivation.

8.  You are organized you have a main editiorial and a production calendar/newsletter, blogging, trainings, interviews etc.

9.  Analytics, numbers and measurements are your friends.  Google analyticcs, nubspot and infusionsoft, etc.

10  Thinking outside the box.  taking the task to a new level with creativity acting.

You will work closely with sales and leadership.  Noboy knows the customers better than the sales team.  Learn as much as you can from them. 

Content Calendar and stick to it, Three posts a week that are scheduled, writing, editing and publishing all of the content.

Research, writing and edit high-quality blog articles that address the most important questions our clients are asking

Create premium content to convert those visitor into leads.  Downloadable pieces of content that are checklist, tip-sheets and infographics or longer more detailed offerings like ebooks and whitepapers.  That gets the client to share their information.

Promote content.  Determing the social channels to promote your content.  Become an active member across various forums that have solid followings.

Repurpose and refresh content.  Identify top performing pieces of content and repackage them into other formats: a video, a tweet, an instagram.

Be fanatical about metrics.  Show how the content marketing efforts are working.  Traffic, traffic sources, traffic demographics, returning visitors, keyword growth, page rankings, page views, time on page, bounce rates, social shares, backlinks, form submission rates, contact list growth, email sends, email opens, email clicks, MALs, SQLs ,customers and revenue.

What is it that you don't do?  

 

 


Job Responsibilities

Take charge of content creation. Create in-house (text, video, audio) that is educational about our products and services with the purpose of resolving concerns or major question of our buyers during the sales process.  Discover what our buyers are thinking, feeling and searching for.  What are they worries, fears and desires which help you to develop an empathy and teaching point in text or video.  Posts, blogs, videos, interviews, side kick development, Develop a program to increase followers and sale conversions.  

Must read "They ask, You Answer" by Marcus Sheridan and "The Speed of Trust" by Covey

Work the program outlined regarding the point of teaching clients, costs, money, competitiors and problems are all developed in articles, videos and blogs.  

Develop all content for training tools.  Develope a more qualified potential buyer through content teaching. 

Discovery of problems and issues to be effectively solved via posting or blogging.  Articulate the solution and implement.  Determine customer educational (teaching) requirements to increase existing business and drive more clients inbound.  Leverage customer proof points to help not only client see the value of doing business with us but how we do it better to seal the deal. 

Shaping and framing a customer relationship program to be the cornerstone of repeat business. Holding inbound culture workshops.  Shape content mission statement .

Development of a functional content calendar and keep it.  Plan to publish between two and three new pieces of content per week.  Help generate more inbound leads from 50 a week to double that, triple that.  

Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.

Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must. 

Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.

Establishing work flow for requesting, creating, editing, publishing, and retiring content.Work with technical team to implement appropriate CMS.

Conducting periodic competitive audits.

Success Criteria

Positive brand recognition and consistency across chosen published channels.

An increase in defined customer engagement metrics (measured by users taking the desired action…i.e. conversions, subscription, purchase, etc.).

Website and social media traffic growth.

Conversion metrics definition and growth.

Social media positive sentiment metrics.

Customer feedback and survey data.

Increases in key search engine keyword rankings.

A decrease in sales/buying cycles.

Clearly defining content distribution during particular stages of the buying cycle (lead nurturing).

Identifying up-sell and cross-sell opportunities through content analysis, and deploying content assets for higher conversion rates


Job Qualifications

  • Proven editorial skills. Outstanding command of the English (or primary customer) language.
  • Training as a print or broadcast journalist and has a “nose” for the story. Training in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience (it is critical that the CCO retain an “outsider’s perspective” much like that of a journalist.)
  • Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
  • The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
  • A passion for new technology tools (aka, using the tools you preach about) and usage of those tools within your own blogs and social media outreach. Social DNA a plus!
  • Clear articulation of the business goal behind the creation of a piece (or series) of content.
  • Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns. Ability to work in a 24 hour project cycle-utilizing teams or contractors in other countries.
  • Familiarity with principles of marketing (and the ability to adapt or ignore them as dictated by data).
  • Excellent negotiator and mediator.
  • Incredible people skills.
  • Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc.
  • Fluency in web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms (Radian6, etc.).
  • A willingness to embrace change and to adapt strategies on the fly.
  • Great powers of persuasion and presentation (Visio, PowerPoint)
  • Experience creating a resource or library of content organized indicating SEO, translations and version control.
  • Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
  • Able to screen out sales pitches and look for the relevant brand and customer story.
  • Comfortable with acting as the company’s spokesman and advocate via media appearances, interviews, sales calls, trade shows, etc.
  • Three years experience is a plus/must
  • *Thank you Content Marketing Institute for all the above info.

How to Apply

Send resume with job $$ desired. We will respond in 7-10 days given the Covid-19 delays.

ktsnedeker@gmail.com



Email ktsnedeker@gmail.com  Phone 469-766-6400

Posted By
Katherine Snedeker

Content Marketing Mananger - The Arrangement Distinctive Home Furnishing Interiors.  Needs content marketing position to grow the business, increase brand awareness, become #1 in Rustic Modern Home interiors and drive inbound clientele and professional commerical projects.  Perfect and drive the brand to greater awareness through videos and writing and commitment to the culture.  Bachelor’s degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus.Experience with creating compelling messages for different target demographics. Crisis communications experience a plus.Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.).HR-related experience including hiring, managing, performance reviews, compensation packages, etc. required.Multilingual abilities a major plus.Audience development and subscription strategies experience a plus.

URL
http://www.thearrangement.com

Location
Dallas, TX

Job Type
Full-time