I Am Second, an online media initiative, and its parent organization, e3 Partners Ministry, seek a skilled Social Media Specialist to amplify their digital marketing efforts and expand the reach of their inspirational media content and mission messaging. 

The Social Media Specialist is a key role that helps e3 Partners achieve objectives in awareness, engagement and execution of its worldwide initiatives. Working at the Plano, TX headquarters, the Specialist is responsible for turning organizational and brand strategy into tactics/content that is disseminated internationally across multiple social media platforms and brands. 

As a Social Media Specialist, you will play a vital role in translating the organization's overarching strategy and brand positioning into compelling content and effective tactics for global implementation across various social and digital platforms.

Working collaboratively with the in-house creative and marketing teams, the Specialist provides critical creative direction, produces content deliverables, maintains a frequent and consistent posting schedule, and continually makes adjustments to the plan to improve social media performance. 

The Specialist will spend a majority of their time producing social media deliverables for the I Am Second initiative, which heavily utilizes digital content marketing on multiple platforms. In addition, the Specialist will also help grow e3’s Made to Multiply mobilization campaign, along with coordinating the e3 organizational social media accounts. 

The Specialist has a passion for creative, effective communication, a commitment to excellence, and enjoys working in a team environment. In addition, the Specialist exhibits a strong Christian faith that helps inspire and direct their daily personal and work activities. 

The bulk of the responsibilities fall in the following areas:

Research & Optimization (15%) 

• Researching trending topics within a variety of industries and staying updated on communication best practices, trends and compliance

• Optimizing new and current content on social channels and adhering to algorithm changes and media guidelines  

• Ability to use and/or learn digital research tools to identify search trends 

• Learn to analyze content opportunity and performance

• Provide real-time updates on post/campaign performance as needed during key launches

• Provide quarterly reports and updates via deck creation 

Tactical strategy (20%)

• Maintaining overall social media strategies for IAS/e3 social media, tailoring to each platform for efficiency 

• Discuss social media strategies with IAS brand leadership team 

• Use digital marketing analytics and metrics to inform social media content strategies and content creation

• Contribute innovative original content ideas and test new social opportunities with mobile and social-first mindset

• Participate in any necessary meetings/check-ins

Execution (65%)

• Partnering with the creative, content, editorial, digital and marketing teams for any social media deliverables to produce quality assets

• Provide social media content creation (organic & paid) across all channels and posting (FB, IG, LI, others).

• Collaborate with Content Director on planning the Asana social media calendar, overseeing planning and execution of the work of any social media platform managers

• Collaborate with the Digital Media Strategist to execute the assets, calendaring and scheduling in Sprout Social 

• Build and maintain strong relationships with each social platform and tools representatives

• Bachelor’s degree or equivalent experience in Journalism, Communications or Marketing

• At least 3 years of industry experience, preferably in social media, marketing and/or digital media

• Strong organizational skills and mobile social-first thinking

• Excellent written and verbal communication skills

• Highly organized and detail oriented with ability to juggle multiple projects and address priorities and needs

• Ability to prioritize projects and collaborate with other team members is a must

• Full competency of social media platforms: Facebook, Instagram, TikTok, YouTube, Twitter, Pinterest, Snapchat etc.

• Please share a digital portfolio and/or samples of past work, as well as your social media account handles

• To be considered, you may be asked to complete a social media test during the interview process

As a Christian ministry, we have these spiritual requirements for each of our team members:

• Being completely surrendered to the Lordship of Jesus Christ

• Bearing witness of Christian character in daily life by biblical definition

• Being a member in good standing of a local church

• Agreement and with the e3 Partners Doctrinal Statement

• Is called to represent Christ and the beliefs of e3 to the larger community

Please send your resume and cover letter to hr@e3partners.org.